(TrendHunter.com) Axe is winning over Gen Z with the new AXE Fine Fragrance Collection and a new campaign starring Lil Baby. The campaign depicts the artist as a fragrance counter representative who mesmerized mall-... (TrendHunter.com) Axe is winning over Gen Z with the new AXE Fine Fragrance Collection and a new campaign starring Lil Baby. The campaign depicts the artist as a fragrance counter representative who mesmerized mall-...